MWC 2026 is a unique moment to converge on the revolutionary impact of digital innovation for tomorrow’s businesses. We’re inviting leaders who activate and shape business strategy from the world’s most innovative organizations to a series of conversations at Executive Circle. Join us to explore the journey to becoming an AI-first leader.
Scheduled daily panels, roundtables and networking sessions with tech and business leaders sharing their experiences and expectations for transforming telco UX in the AI era, accelerated AI autonomy in running networks and leading an AI first telco with confidence with the AI control tower.
A quiet space away from the bustle of MWC, Executive Circle will provide an area for networking, relaxation, peer-to-peer discussion & time with ServiceNow executives.
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You are not aware of any conflict of interest that would prohibit your attendance and receipt of items of value provided at the event. Your attendance and receipt of items of value is not prohibited by any laws or policies applicable to you. If necessary, your employer has approved your request to attend. You understand that ServiceNow is not extending this invitation (or inviting you to this event) to obtain favorable business treatment by you or your employer.
Learn how the convergence of agentic AI and autonomous operations is making the vision of self-healing, minimally staffed network operations centers a near-term reality. Hear from industry leaders and understand the practical timescales and strategic imperatives driving this transformation as 5G complexity and the 6G transition demand urgent action.
Discover how AI agents are reshaping customer engagement from transactional efficiency to autonomous, hyper-personalized experiences. Explore the critical enablers and discover the journey of industry leaders: from AI-native architecture to organizational transformation that will unlock new revenue streams and unprecedented productivity gains.
Master the governance framework that transforms oversight from a barrier into an accelerator of AI value. Hear from industry leaders and explore how unified visibility and continuous monitoring enable confident, rapid scaling of AI commitments while avoiding fragmented adoption and future legacy complexity.
As networks, operations and customer channels converge, telcos are under pressure to deliver seamless, proactive and resilient service experiences. In this session, we explore how Agentic AI, automated assurance, and cross‑domain workflows are transforming the telco value chain—from incident prediction and SON‑driven mitigation to real‑time customer engagement and next‑generation service models. Join Cognizant and ServiceNow leaders as they unpack practical examples from the field, discuss emerging architectural patterns, and share how partnerships across the ecosystem accelerate innovation, differentiation and growth in 2026.
Join Prodapt to explore how a centralized, agnostic, and interoperable control ecosystem can unlock AI monetization at scale. This session examines the shift from headcount-based delivery to outcome-driven Agentic AI workflows — powered by the ServiceNow Agentic AI platform. Prodapt will demonstrate how to orchestrate the end-to-end telecom value chain across a multivendor ecosystem, enabling autonomous operations from digital sales through fulfilment and service assurance. By combining AI-driven automation with proactive root cause analysis, organizations can reduce order fallout, improve SLA adherence, and build a scalable foundation for AI-led growth.
Bell Canada is the largest Telecom & Media company in Canada. They are making significant investments to transform their operations (Bell investing $100M, with the expectation of 2x annual benefits): improving customer experience, increasing AI & automation, and reducing cost from legacy platforms & processes. Learn about Bell’s Centre of Excellence driving their transformation, becoming a leader in ITSM/ITOM, TSM/OMT, Service Bridge, and co-innovating with ServiceNow on FSM product evolution.
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Director, Telecom & Media EMEA, ServiceNow
General Manager and Vice President Manufacturing & Telecom, Media & Technology, ServiceNow
Head of Telecom, Media, Technology APJ, ServiceNow
Head of Product, Telecom & Media Industries, ServiceNow
Associate Vice President, Global Telco & Media Industry GTM, ServiceNow
Vice President, Chief Transformation Officer, ServiceNow
Head of AI Innovation EMEA, ServiceNow
Group Vice President CRM, ServiceNow
Monday & Tuesday
Wednesday
8:00 AM to 6:00 PM - Lounge Open
9:00 AM to 5:00 PM - Expo, Demos, and Content
Solution & industry Kenote. Closing Luminary, Breakouts, Theaters
11:00 AM to 12:00 PM - World Forums Keynote
12:00 PM to 12:45 PM - Lunch
12:00 PM to 5:00 PM - Expo, Demos, and Content
4:00 PM to 5:00 PM - Networking Reception
8:00 AM to 5:00 PM - Arrivals, Breakfast & Registration
ServiceNow Garden, Upper Walkway GG4, Fira Gran Via, Barcelona