ServiceNow AI Summit Denver

See how one platform unifies all your AI, data, and workflows across every corner of your business.

Everyone’s talking about AI, yet most are still struggling to make it work. Because knowing about AI isn’t the same as knowing how to put it to work for you.

ServiceNow AI Summit is where that changes. Whether you’re just getting started or further along on your AI journey, you’ll learn how to apply AI to real problems and walk away with strategies you can use the very next day at work.

Join us to see how ServiceNow acts as the AI control tower and learn how to put AI to work for you.

Looking to get hands-on with ServiceNow? Sign up for ServiceNow Learning Labs!

Join our experts for a hands-on workshop on Monday, March 2, 2026. This full-day event brings together customers like you for a collaborative session where you'll work directly in the platform to learn tips and tricks, best practices, and powerful strategies that maximize your ServiceNow investment. Experience firsthand how ServiceNow acts as the AI control tower for business reinvention, with a unified platform that delivers powerful outcomes across every corner of the enterprise.

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Learning Lab Selection - Please choose one

Select session	Name
Monday, March 2, 2026
From Generative to Agentic: Build Your First AI Agent for CSM	From Generative to Agentic: Build Your First AI Agent for CSM
Unlock Value with AI Driven CMDB Data Foundations	Unlock Value with AI Driven CMDB Data Foundations
Put AI to Work(shop) for Service Operations	Put AI to Work(shop) for Service Operations
Putting AI Agents to Work to Increase Employee Productivity	Putting AI Agents to Work to Increase Employee Productivity
From Vision to Value: Building AI Agents on ServiceNow	From Vision to Value: Building AI Agents on ServiceNow

Industry Session Interest - please note industry sessions are first come, first served*

Select session	Name
Tuesday, March 3, 2026
From Disconnected to Orchestrated: Financial Services Prove AI ROI	From Disconnected to Orchestrated: Financial Services Prove AI ROI
From Network to Customer: How AI Unlocks Growth for Telcos	From Network to Customer: How AI Unlocks Growth for Telcos
Power the Future of Patient Care & Treatment Innovation with AI-powered Workflows	Power the Future of Patient Care & Treatment Innovation with AI-powered Workflows
Reduce Downtime Without Adding Complexity to Your Shop Floor	Reduce Downtime Without Adding Complexity to Your Shop Floor

Exchange Roundtable Selection - please note Exchange Roundtables sessions are first come, first served*

Select session	Name
Tuesday, March 3, 2026
ServiceNow Exchange Roundtable \| From Go-Live to Real Results: Success Strategies for ITSM, ITOM, SPM, Now Assist and CSM	ServiceNow Exchange Roundtable \| From Go-Live to Real Results: Success Strategies for ITSM, ITOM, SPM, Now Assist and CSM
ServiceNow Exchange Roundtable \| CMDB + CSDM: Building the Foundation for AI-Ready Operations	ServiceNow Exchange Roundtable \| CMDB + CSDM: Building the Foundation for AI-Ready Operations

You have read and agree to ServiceNow’s Terms and Conditions.

Your ticket may include food, beverage, swag, transportation, and/or accommodation which represents a fair market value of no more than $125. To your knowledge, no conflict of interest or ethics rules would prohibit your attendance and receipt of items of value provided at the event. You understand and acknowledge that ServiceNow is not extending this invitation (or inviting you to this event) to obtain favorable business treatment from you or your employer.

8:30 AM - 9:00 AM
Arrivals, Breakfast, and Registration		Check-in and enjoy breakfast while connecting with peers before we dive into the day's sessions.
9:00 AM - 12:00 PM
From Generative to Agentic: Build Your First AI Agent for CSM		Kickstart your Agentic AI journey in CSM with foundational knowledge and best practices. Learn how to confidently build your first AI Agent for Customer Service Management or even your industry-specific product. This interactive journey begins with using generative AI to enhance customer self-service and progresses to applying agentic AI to boost live agent productivity. It concludes with guidance for admins on efficiently configuring and optimizing AI Agents to deliver personalized, scalable, and customer-centric solutions powered by AI. Currently scheduled as a morning session. An afternoon session may be added; we will reach out if that option becomes available.
9:00 AM - 4:00 PM
Putting AI Agents to Work to Increase Employee Productivity		Putting AI to work for your people will increase productivity within your organization. In this one-day, hands-on workshop you will learn to build AI Agents and put them to use within HR workflows. Through the creation of an Agentic Workflow (Use Case), an AI Agent, and Tools to support that Agent, you will be able to use a working scenario and better understand how AI can aid work in your organization.
Unlock Value with AI Driven CMDB Data Foundations		Learn how the ServiceNow AI Platform can accelerate your journey to Autonomous IT by strengthening your data foundation for Service Operations. In this Data Foundations workshop, you’ll explore how AI-driven ingestion, governance, and insights improve technology inventory and dependency accuracy, reduce operational risk, and boost IT efficiency across the enterprise. You’ll also gain practical strategies to align your CMDB with the Common Service Data Model (CSDM) on the ServiceNow AI platform, streamline data onboarding from multiple sources, and establish scalable governance to optimize IT operations. Take away actionable techniques and technical expertise that drive real business outcomes.
Put AI to Work(shop) for Service Operations		See how you can start the journey to AI enabled Service Operations. Gain hands-on experience with ServiceNow® Now Assist for Service Operations in this one-day workshop. Learn to enhance employee engagement and boost agent productivity with AI Search and Virtual Agents. Discover how to increase efficiency through automatic chat summarization, incident resolution, and knowledge article generation. Explore building agentic skills with the Now Assist Skill Kit and learn about our vision and roadmap for ServiceNow AI Agents.
From Vision to Value: Building AI Agents on ServiceNow		Gain hands-on experience with ServiceNow® Agents on the platform with this workshop. Learn to enhance engagement and boost productivity with ServiceNow® AI Agents. Explore building your own AI Agents and learn about our vision and roadmap for ServiceNow AI Agents and workflow data fabric to deliver services autonomously.

8:30 AM - 9:00 AM
Arrivals, Breakfast, and Registration		Check-in and enjoy breakfast while connecting with peers before we dive into the day's sessions.
9:00 AM - 10:15 AM
ServiceNow Exchange Roundtable \| From Go-Live to Real Results: Success Strategies for ITSM, ITOM, SPM, Now Assist and CSM		Accelerating your ServiceNow implementation starts with understanding the common factors that can slow go-live—and the strategies successful customers use to avoid them. Over-customization, unclear ownership, platform complexity, and readiness gaps quietly delay go-live and slow time-to-value across IT and Customer Service workflows. Join this Exchange Roundtable session to connect with ServiceNow experts and your peers in a highly interactive experience. Engage in open discussions, share key insights, and explore solutions to common challenges around product implementation and adoption for your IT and customer workflows.
9:30 AM - 10:15 AM
Power the Future of Patient Care & Treatment Innovation with AI-powered Workflows		Healthcare and life sciences orgs spent years and millions connecting systems. But when workflows break, data scatters, risk climbs, and outcomes suffer. Clinical ops stall. Production floors go dark. Plan members wait. Teams toggle screens and manually chase what should flow automatically. The ServiceNow AI Platform changes that. AI agents finish work, not just pass data. They pull context, make decisions, trigger next steps, and keep workflows moving without human intervention. Learn how AI agents can eliminate friction and give teams more time back for patient care and treatment innovation.
Reduce Downtime Without Adding Complexity to Your Shop Floor		Production technology is fragmented: spreadsheets, siloed OT tools, and manual handoffs between IT and operations create blind spots and avoidable outages. You need visibility and control without ripping out what’s already in place. ServiceNow Operational Technology Management connects any tool or system into one OT-aware platform, delivering workflows for incidents, maintenance, and vulnerability response that align to production realities. Start with a simulated view of all sites, scale from 5 to 50 plants, and compress transformation timelines from decades to years.
From Disconnected to Orchestrated: Financial Services Prove AI ROI		Financial institutions are trapped in a Patchwork Enterprise—thousands of disconnected systems create a friction tax where fragmented data prevents AI from orchestrating action. This is why 95% of AI investments fail to deliver ROI. This session explores how ServiceNow unifies workflows across risk, operations, and customer experience so AI agents are built into work, not bolted on. Learn how firms connect data without moving it, govern every agent with audit-ready controls, and prove ROI through autonomous workflows that complete work.
From Network to Customer: How AI Unlocks Growth for Telcos		Outages you didn't catch, bad service experiences, wasted capital on keeping legacy systems running—these all kill growth. It’s time for telcos to rewrite the rules: no more patchwork enterprise, no more BSS or OSS. Just one autonomous AI platform that lets you stop competing on price and start growing with premium experiences customers pay for, network capabilities that become products, capital that drives revenue not costs.
10:30 AM - 11:30 AM
Keynote \| The AI Control Tower: Your Blueprint for Business Reinvention		Too many enterprises are drowning in siloed apps and copilots. AI pacesetters are changing that. ServiceNow is their AI control tower, a unified platform that helps organizations sense, decide, act, and govern across IT, CRM, HR, and more — driving real outcomes in every corner of the business. Join us to learn more and uncover the blueprint for putting AI to work.
11:30 AM - 12:45 PM
Diversity in Tech Lunch		Explore how authenticity fuels mentorship, sponsorship, and the creation of pathways for emerging leaders from underrepresented groups. You'll leave with actionable insights on how to lead with purpose, uplift others, and create a legacy that lights the way for the next generation of diverse leaders.
12:00 PM - 1:00 PM
Lunch		Take a break to refuel and connect with fellow attendees over lunch then explore our expo hall to see hands-on ServiceNow demos.
12:45 PM - 1:15 PM
Sponsor Sessions		Explore innovative solutions and hear from our sponsors as they share insights, demos, and expertise to help you maximize your ServiceNow investment.
1:30 PM - 2:00 PM
Autonomous IT: Focus People on What Matters		IT teams spend too much time on reactive work—troubleshooting, patching, managing capacity—while innovation and strategic initiatives wait. This session shows how autonomous IT uses AI agents to handle routine operations, freeing your team to focus on what matters. You'll see customer results and hear about our latest innovations. You'll also learn how ServiceNow puts AI agents to work across all IT workflows to improve operational efficiency and get you closer to outcomes such as Zero T1 incidents, Zero outages, Zero asset issues, Zero severe breaches, and Zero strategy drift.
Autonomous HR: From Routing Tasks to Resolving Them		HR teams are drowning in manual busywork—approvals, tickets, fragmented systems. ServiceNow's AI control tower for business reinvention changes that. Our AI Agents don't just search or summarize; they autonomously complete work end-to-end across HR, IT, and workplace. From agentic onboarding to instant case resolution to HRBP automation, every employee journey flows without gaps. HR shifts from firefighting to strategy. Managers reclaim time for coaching. Employees get 24/7 support with zero friction. Autonomous HR isn't a future state—it's operational today.
Accelerate Sales Workflows with AI: From Lead to Quote to Order		Does your team spend more time fighting broken sales processes than closing deals? Complex quoting drags on, forecasts are guesswork, approvals get lost between systems, and order handoffs require constant follow-up. ServiceNow Sales & Order Management eliminates these friction points and puts you back in control of your revenue engine with AI-powered workflows from lead to quote to order. See how customers are cutting cycle times, boosting seller productivity, and accelerating revenue growth.
Workflow Data Fabric: Connect, contextualize, and control your data		Most companies' data is not AI-ready. It’s siloed, lacks context, and is ungoverned. ServiceNow Workflow Data Fabric is the only AI-ready data fabric that connects, contextualizes, and controls your enterprise data in real time: so AI agents can actually take action, not just answer questions. See why thousands of customers rely on Workflow Data Fabric to execute billions of transactions, power millions of workflows, and deliver AI agents that can move from insight to action on one platform.
1:30 PM - 3:30 PM
Breakout Sessions		Spend the afternoon exploring a robust selection of sessions that turn curiosity into capability. Discover insights across Autonomous IT, CRM, Business Operations, Data & Analytics, Risk & Security, and many more topics designed to deepen your ServiceNow expertise and drive results. Return on January 7th for the full detailed agenda.
2:00 PM - 3:30 PM
ServiceNow Exchange Roundtable \| CMDB + CSDM: Building the Foundation for AI-Ready Operations		Confident decisions on the ServiceNow Platform start with trusted data. Dive into how the Common Services Data Model (CSDM) and CMDB work together to create a reliable foundation for visibility, alignment, and scale. Learn what it really takes to implement and evolve a CMDB—how to define scope, tailor CSDM to your environment, and move beyond setup to sustained adoption and value. Join this Exchange Roundtable session to connect with ServiceNow experts and your peers in a highly interactive experience. Engage in open discussions, share key insights, and explore solutions to common challenges—whether you’re standing up a CMDB or working to make an existing one deliver more impact.
2:15 PM - 2:45 PM
The Best Incident is a Prevented Incident: Learn How to Prevent, Not React		Most IT teams are stuck reacting to incidents. Autonomous Service Operations breaks that cycle. By unifying ITSM, ITOM, and employee experience with agentic AI, you correlate alerts into insights, automate resolution, and prevent outages. The result: fewer incidents, faster resolution, resilient operations. See how one platform delivers operational autonomy—without fragmentation or silos that cause incidents to grow.
Autonomous Operations & Employee Experience: How AI Agents Free Your People for Strategic Work		Your teams spend too much time on repetitive process work—onboarding suppliers, routing approvals, chasing down data across systems. That's not just frustrating. It's expensive. Manual work across HR, Finance, and Procurement costs large enterprises an average of 290 million dollars annually. ServiceNow changes that. AI agents don't just answer questions—they complete end-to-end processes, from verifying supplier data to resolving HR cases to surfacing hidden cost savings. Your people focus on org design, sourcing strategy, and decision-making. Not data entry.
From AI Sprawl to Control: Govern ANY AI in One Platform		AI sprawl is outpacing governance. Teams deploy agents and models across clouds, SaaS platforms, 3rd party, and internal systems—but most lack centralized visibility or control. Manual processes can't scale. ServiceNow AI Control Tower discovers your entire AI footprint, automates risk management through embedded workflows, identifies exposure, and proves value from day one. Organizations centralize AI strategy, eliminate manual compliance work, and show ROI —all without slowing innovation.
Stop juggling ITAM tools: One platform for hardware, software, and cloud		Our work heavily depends on IT assets. Yet software licenses are tracked in spreadsheets, hardware is managed in separate tools, and cloud costs spiral across providers. Audits become fire drills, renewals surprise finance, and lost hardware goes unnoticed for weeks. ServiceNow IT Asset Management unifies hardware, software, and cloud into one system with agentic AI driving lifecycle tasks to automate license reclamation, audit evidence, and requests to help you get closer to zero IT asset issues. Identify every asset, control every dollar, and transform from firefighter to strategic advisor.
3:00 PM - 3:30 PM
Data & Analytics: Get Your Data AI-Ready for Real Business Impact		Most organizations struggle to unlock AI’s full potential — not because AI isn’t powerful, but because the data it relies on is fragmented, unstructured, and scattered across hundreds of systems. Join us to discover how ServiceNow’s Data & Analytics solutions make your data AI-ready with next-gen infrastructure, seamless access with governance, and contextual understanding — so your AI agents aren’t just smart, they’re actually useful. You'll also hear from customers who are modernizing their data architecture to turn data insights into action on a single platform.
Reimagine CRM to Drive Loyalty and Revenue		Most CRMs were designed to track activities and manage intake—but that's only half the story. The other half is where work actually gets done to resolve and fulfill customer requests. Without it, you get manual workarounds, frustrated customers, and burnt-out employees. That's where ServiceNow Autonomous CRM comes in. It unifies data, deploys AI agents that work autonomously, and orchestrates workflows to deliver customer outcomes and reduce costs. See how organizations are cutting quote time by 40% and resolving cases 7x faster.
Autonomous Risk & Security: From Chaos to Confidence		Building an enterprise of trust starts with eliminating blind spots across security and risk teams. But how, when AI-enabled adversaries outpace analyst capacity? Autonomous Risk & Security unites AI agents, data, and cross-functional workflows on one platform, removing blind spots and reducing exposures —so your teams anticipate threats and stay compliant. Hear about our latest innovations and see how AI agents can drive zero control failures, zero exploitable vulnerabilities, zero severe breaches.
Vibe Code Enterprise Apps From Idea to Production		Your backlog keeps growing while business units build shadow IT to work around you. The problem isn't developer talent—it's that you're stuck choosing between speed and control. ServiceNow App Engine with Build Agent changes this: vibe code custom apps from natural language to production on one platform where they're built, tested, deployed, and run with governance enforced automatically. Build Agent turns ideas into working applications aligned to your data models and policies, so you ship faster without creating risk.
3:30 PM - 4:30 PM
Networking Reception and Expo		Celebrate the day's insights and connections over drinks and appetizers as you unwind with peers, speakers, and industry professionals.

Tuesday, March 3, 2026
AI Afterhours with ServiceNow Ventures	5:00 PM - 7:00 PM		Join us for a Happy Hour hosted by ServiceNow Ventures in collaboration with portfolio companies BigID, Neuron7, Island, Veza, and Snyk—an evening of innovation, inspiration, and great food and drinks. *Please indicate your interest in the registration form.

Tuesday, March 3, 2026

AI Afterhours with ServiceNow Ventures

5:00 PM - 7:00 PM

Join us for a Happy Hour hosted by ServiceNow Ventures in collaboration with portfolio companies BigID, Neuron7, Island, Veza, and Snyk—an evening of innovation, inspiration, and great food and drinks.

*Please indicate your interest in the registration form.

Murad Wagh

Area VP, Solution Consulting
ServiceNow

Speaker Bio TEST

鈴木正敏

社長執行役員
ServiceNow Japan

Select session	Name
Tuesday, March 3, 2026
ServiceNow Exchange Roundtable \| From Go-Live to Real Results: Success Strategies for ITSM, ITOM, SPM, Now Assist and CSM	ServiceNow Exchange Roundtable \| From Go-Live to Real Results: Success Strategies for ITSM, ITOM, SPM, Now Assist and CSM
ServiceNow Exchange Roundtable \| CMDB + CSDM: Building the Foundation for AI-Ready Operations	ServiceNow Exchange Roundtable \| CMDB + CSDM: Building the Foundation for AI-Ready Operations