Name
Industry session: From CRM to Control Tower: How AI Is Transforming Manufacturing Sales & Service
Date & Time
Tuesday, March 17, 2026, 1:50 PM - 2:20 PM
Luca Rigali
Description

As manufacturers grow globally and move toward service-led revenue models, CRM alone can’t keep up with the complexity of sales, service, and customer expectations. Sales teams, service organizations and partners must manage order fulfillment, service cases, warranties, quality issues, and customer commitments across disconnected systems, while leaders lack visibility into customer impact and revenue risk. Join us to see how AI is becoming the control tower for manufacturing sales and service connecting data, prioritizing work by business impact, and orchestrating end-to-end workflows across service, quality, and sales. You’ll learn how manufacturers use AI agents and unified workflows to improve uptime, accelerate service resolution, and protect revenue without adding tools or manual effort.

Location Name
Breakout 3
Full Address
Mix
Bd du Souverain 25/1
Brussels Watermael-Boitsfort 1170
Belgium