Name
ServiceNow viewpoint: CRM challenge and the “Messy Middle”
Date & Time
Wednesday, July 8, 2026, 1:00 PM - 1:20 PM
Alex Montgomery
Description

Most customer experiences don't break at the front door. They break in the middle. The real problem is customer data that resides in various systems that were never designed to talk to each other, leaving gaps where customer experience falls through. We'll cover what this looks like in practice, why cross-system governance is critical in a post-AI world and signpost how leading organisations are approaching service transformation

 

Speaker: Alex Montgomery (Monty), Chief Digital & Technology officer, UK Enterprise Industries, ServiceNow

Jon McKenna
Kingfisher Plc
Director of Service Experience

James Mason
Next plc
Service Manager

Dr. Edward Steele
The Met Office
IT Fellow for Data Science

Dale Cheeseman
ServiceNow
EMEA Director AI & Data Architects

David Ross
ServiceNow
CRM Director

Alex Montgomery
Servicenow
Chief Technology & Digital Officer

Jeroen Sourbron
Genesys
Alliance Director

Gary Grant
Castle Water
Head of Field Operations

Jenny Ransom
ServiceNow
Sr CRM Account Executive