Name
ServiceNow viewpoint: CRM challenge and the “Messy Middle”
Date & Time
Wednesday, July 8, 2026, 1:00 PM - 1:20 PM
Speakers
Description
Most customer experiences don't break at the front door. They break in the middle. The real problem is customer data that resides in various systems that were never designed to talk to each other, leaving gaps where customer experience falls through. We'll cover what this looks like in practice, why cross-system governance is critical in a post-AI world and signpost how leading organisations are approaching service transformation
Speaker: Alex Montgomery (Monty), Chief Digital & Technology officer, UK Enterprise Industries, ServiceNow