Agenda
6:00 pm – Arrival & Networking
6:30 pm – Welcome by Mila Georgieva, Head of Sales CEE at ServiceNow
6:40 pm – AI Control Tower: Take Command of Your AI Strategy by Petar Yordanov, Solution Sales Executive Security & Risk
7:10 pm – From Hype to Hard Savings: How ServiceNow Turns AI into Real Business Value by Michael Wallner, AI Go-To-Market Lead
8:00 pm – Dinner
10:00 pm – Closing
Session Highlights
AI Control Tower: Take Command of Your AI Strategy by Petar Yordanov, Solution Sales Executive Security & Risk
AI is everywhere but who’s in control?
The AI Control Tower is your central hub for governance and compliance, connecting AI strategy, risk management, and operational oversight across the enterprise. It ensures alignment with regulations like the EU AI Act, while enabling you to automate AI workflows end-to-end, manage risk, and measure impact in real time.
With ServiceNow AI Control Tower, you gain visibility and centralized control to scale AI confidently and responsibly.
From Hype to Hard Savings: How ServiceNow Turns AI into Real Business Value by Michael Wallner, AI Go-To-Market Lead
AI promises transformation—but up to 95% of Generative AI projects fail to deliver measurable ROI. Why? Poor data foundations, unclear ownership, and disconnected use cases. With the shift from Generative to Agentic AI, the game is changing. In this session, we’ll unpack ServiceNow’s AI vision and strategy, show how the Now Platform embeds AI directly into workflows, and share real-world use cases that turn automation and intelligence into hard savings across cost, productivity, and risk.