ServiceNow Executive Circle: Franz Beckenbauer Supercup 2026

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Executive Circle

Franz Beckenbauer Supercup 2026

Saturday, 22. August 2026
4:00pm - 10:30pm CEST
Signal Iduna Park, Strobelallee 50, 44139 Dortmund

Experience how Bundesliga works with ServiceNow

An extraordinary executive event at the Franz Beckenbauer Supercup 2026.

Join us for an unforgettable hospitality experience as ServiceNow and the Bundesliga open the doors to one of German football’s most iconic stages: Franz Beckenbauer Supercup 2026 where Bayern Munich will face Borussia Dortmund!

As the Official Workflow Partner of the Bundesliga, ServiceNow is helping transform the way the Bundesliga operates - modernizing workflows, elevating the club and partner experience, and creating more meaningful, real-time connections across its global ecosystem.

This partnership brings together the Bundesliga’s legacy as one of the world’s most recognized football leagues with the power of the ServiceNow AI platform. From IT Service Management and HR Service Delivery to next-generation CRM, ServiceNow is becoming the league’s digital backbone - supporting clubs, partners, and employees with smarter automation, streamlined collaboration, and data-driven insights.

The result: a more connected Bundesliga experience for everyone, from internal teams to the millions of fans around the world.

Match Details

Match: Borussia Dortmund vs. FC Bayern München
Matchday: Bundesliga Matchday 24
Date & Kickoff Time: Saturday, 22 August, 8:30 pm

An Executive-Level Occasion

Executive Circle is an invitation-only gathering of C-suite peers - an honest conversation about scaling enterprise AI, building the infrastructure it depends on, and what governance looks like in practice.

Your hospitality business ticket grants you access to a premium matchday environment - where exceptional food and drinks meet first-class networking. Engage directly with your executive peers, industry leaders, and ServiceNow senior executives in an intimate setting overlooking the action on the pitch.

What to Expect

Exclusive hospitality ticket and access to premium lounge
Behind the scenes stadium tour
High-value networking with top executives from leading organizations
Direct conversations with ServiceNow executives
Insights into the Bundesliga x ServiceNow partnership and how AI-powered workflows are redefining the future of sports, entertainment, and large-scale digital ecosystems

Agenda & Speakers will be announced soon.

Compliance Information

To confirm your participation, a signed compliance form is required after registration. Your ticket can only be issued once the completed form has been received.

Join us and shape the future of your business and technology!

If you have any questions please contact us.

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Participation in this Executive Dinner is limited to invited guests. Please note that all registrations are subject to confirmation — we will be in touch shortly.

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EVENT LOCATION

Signal Iduna Park

Strobelallee 50, 44139 Dortmund, Germany

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