Alexandra Masters is a dynamic leader in digital transformation with over a decade of experience driving innovation across the public sector and healthcare industries. Currently serving as Director for ANZ Public Sector and Healthcare at ServiceNow, Alexandra leads strategic initiatives that empower government and healthcare organizations to modernize workflows and deliver better outcomes through CRM and industry-specific solutions.

Prior to joining ServiceNow, Alexandra held several senior leadership roles at Salesforce, including Regional Vice President and Regional Director for Federal Government. Her tenure was marked by a strong focus on complex sales and stakeholder engagement, helping federal agencies navigate digital change with confidence and clarity.