Samantha Copping is a seasoned People Experience Technology Leader with over two decades of experience driving digital transformation in HR technology across major Australian organisations. Currently leading the People Systems team at Lion, she specialises in SAP SuccessFactors, Workday, and ServiceNow, with a proven track record of delivering impactful system implementations and enhancing employee experience. Samantha brings a unique blend of strategic leadership, technical expertise, and stakeholder engagement, underpinned by a strong foundation in banking, hospitality and commerce. Her career reflects a deep commitment to creating seamless, people-centric digital environments that empower both employees and leaders.