Software and cloud assets are among the most dynamic and costly resources in today’s digital enterprise. Mismanagement can lead to overspending, compliance risks, and missed opportunities for optimization. In this Keynote Roadmap session, discover how ServiceNow Software Asset Management (SAM) and Cloud Cost Management (CCM) can help your organization take control of your software and cloud spend. Learn how AI-powered workflows, license intelligence, and FinOps automation are driving smarter decisions, faster remediation, and deeper visibility across SaaS, on-prem, and cloud environments. Whether you're managing contracts, reclaiming unused licenses, or optimizing cloud billing, this session will show you how to turn software and cloud assets into strategic levers for cost savings and operational agility.