In today’s digital enterprise, accurate, actionable data is the foundation of operational excellence and strategic agility. The CMDB, governed by the Common Service Data Model (CSDM), has become the backbone of ServiceNow’s platform; enabling consistent service modeling, streamlined operations, and transparent governance. Mark will cover the 3 pillars of success (Ingest, Govern, Insight) required to properly align your CMDB using CSDM 5, required to maximize value from ServiceNow.  Unlocking end-to-end visibility across your digital products, services, and ecosystem, from partners to customers is essential in today’s complex landscape. Leaders will leave with a clearer understanding of why investing in data, quality, and data model governance on ServiceNow is not optional, but essential for enabling digital transformation and data-driven decision-making.