Most misaligned IT spend starts at intake. Demands pour in and people scramble to sort out which ones matter, which are duplicates, and which actually fit the strategy. Done by hand, it's slow, error prone, and political. SPM has a growing bench of AI specialists across the portfolio lifecycle. This session zeroes in on the one working furthest upstream: the Demand Management AI specialist. It captures and classifies demands, screens for strategic and budget alignment, catches duplicates, identifies resource needs, and estimates business value. And it runs at the speed you set: give it the full intake loop, or have it bring demands into an orchestrated process to facilitate evaluation, justification, and approval with ServiceNow playbooks. If you own the demand pipeline, or just touch it, join us. You'll see noisy, manual intake become a clean, streamlined flow, and your first line of defense against wasted spend.