Workshop Put AI to Work for IT

Join us in Amsterdam for a hands-on workshop where strategy meets execution.

Most organizations have identified where AI could create value. Far fewer have a clear path to get there. This workshop is designed to close that gap; get ready to explore our AI Platform through hands-on lab exercises guided by ServiceNow experts.

You'll walk away with answers to the following questions:

✅ Where are my biggest opportunities to eliminate friction and streamline business processes?

✅ Which workflows are ready to be automated and how do I sequence the journey?

✅ How can I empower employees and customers through intelligent, AI-driven experiences?

✅ How do I move from isolated AI experiments to scaled, enterprise-wide impact?

We'll also introduce AI Workers, the Autonomous Workforce that go beyond chatbots to independently resolve issues, manage requests, and keep operations running seamlessly across your business.

Our experts will help you identify where to start, how to prioritize, and what it takes to design a path from capability to lasting value.

💻 Please remember to bring your laptop!

Please note: This workshop is intended for customers, and customer registrations will be prioritized. Partners are kindly encouraged to refer to our dedicated partner enablement sessions.
Seats will be allocated to those who register using their work email address.

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March 15
Day 1

Tuesday, March 10, 2026
9:00 AM - 9:30 AM																Welcome & Introduction
9:30 AM - 10:15 AM																Understand today’s AI landscape and how to approach it pragmatically
10:15 AM - 10:30 AM																Break
10:30 AM - 11:00 AM																Hands-on: How AI improves data quality and unlocks better insights and automation
11:00 AM - 11:45 AM																Identify and prioritize the most valuable AI use cases
11:45 AM - 12:00 PM																Use-case discussion wrap-up
12:00 PM - 12:45 PM																Lunch
12:45 PM - 1:15 PM																Agentic AI demos: Productivity, deflection and user experience
1:15 PM - 2:00 PM																Hands-on: Configuring, governing and customizing Agentic AI
2:00 PM - 2:15 PM																Break
2:15 PM - 2:45 PM																AI Agents in real scenarios and applying them safely at scale
2:45 PM - 3:30 PM																Wrap-up discussion and Q&A
3:30 PM - 4:00 PM																Feedback and closing

Bob Bradley

ServiceNow

Bob Bradley is one of the most influential figures in American soccer history and a pioneer in global coaching. He led the U.S. Men’s National Team to the 2010 FIFA World Cup knockout stage and a historic 2009 FIFA Confederations Cup Final. Bradley has coached elite clubs across MLS and Europe and is a two-time MLS Coach of the Year.

龍前田

マーケティング本部
ServiceNow Japan合同会社

孝則山岡

カスタマソリューション事業部　ERPソリューション2部　部長
京セラコミュニケーションシステム株式会社

Brian Solis

Head of Global Innovation
ServiceNow

https://briansolis.com/ Brian Solis serves as the Head of Global Innovation at ServiceNow where he drives vision and strategy for the company's Office of Innovation with Dave Wright, Chief Innovation Officer. In his role, he leads a team of Innovation Officers and Futurists who study emerging technologies and horizons, business innovation and transformation, and key market trends to produce insights, publish thought leadership and research, and explore future scenarios and alternative futures that help executives expertly navigate an AI-first economy. Brian is also world-renowned digital futurist, 9x best-selling author, and international keynote speaker. He has published over 60 widely read research reports that explore the future of business and industries, disruptive technologies, and shifts in consumer behaviors. Brian publishes business and technology thought leadership in industry publications such as Harvard Business Review, Fast Company, CIO, Forbes, and Worth, and has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for almost three decades. https://www.linkedin.com/in/briansolis

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Bob Bradley

龍前田

孝則山岡

Brian Solis

The Cannery Place

Learning Lab Put AI to Work(shop) Netherlands

Transform your employee experience and unlock the power of your workforce

What to Expect

Event Details

Register Now

Secure your spot at this exclusive event

Why Attend?

Join us for a day of innovation, learning, and networking with the ServiceNow community

Expert Speakers

AI Innovation

Success Stories

Networking

Event Agenda

Featured Speakers

Learn from industry leaders and ServiceNow experts

Bob Bradley

龍 前田

孝則 山岡

Brian Solis

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Learning Lab
Put AI to Work(shop) Netherlands

龍前田

孝則山岡