Power Personalized Healthcare Communications with ServiceNow and Tenon Marketing Automation

Healthcare engagement depends on reaching the right people with the right information at the right time. From patients and members to donors and communities, timely, personalized outreach can strengthen relationships, encourage action, and improve experiences.

Join ServiceNow and Tenon to explore how marketing automation can turn the data and signals already in ServiceNow into meaningful communications across the healthcare journey.

See live demonstrations featuring real-world healthcare use cases and learn how ServiceNow Marketing Automation, powered by Tenon, brings data, workflows, and AI together to deliver more relevant experiences.

What You’ll Learn

Patient communications: Automate appointment reminders, pre-visit instructions, follow-ups, care updates, and other timely outreach.
Targeted health outreach: Reach specific populations with screening reminders, wellness initiatives, vaccination outreach, and health education campaigns.
Newsletters and awareness campaigns: Keep patients, members, providers, donors, and communities informed with relevant news, resources, events, and organizational updates.
Foundation and fundraising outreach: Build stronger donor relationships with personalized appeals, giving campaigns, event invitations, stewardship communications, and outreach around funding opportunities.
Personalized journeys: Use ServiceNow data, preferences, and real-time signals to tailor experiences and trigger the right next step.
AI-powered execution: Use AI to create, personalize, and execute campaigns faster and more efficiently.

Country

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Time Zone: (UTC-04:00) Eastern Time (US & Canada) []

1:00 p.m. - 1:30 p.m.

Registration

1:30 p.m. - 1:40 p.m.

Welcome & Opening Remarks

1:40 p.m. - 2:20 p.m.

Reinventing Public Services in the Age of AI

2:20 p.m. - 3:00 p.m.

Exceeding Expectations: Transforming the Constituent Experience

3:00 p.m. - 3:45 p.m.

Reimagining Work: Elevating the Employee Experience

3:45 p.m. - 4:20 p.m.

ServiceNow in Virginia: Client Perspective

4:20 p.m. - 4:30 p.m.

Closing Remarks & Transition to Networking

4:30 p.m. - 6:00 p.m.

Happy Hour

Time Zone: (UTC-04:00) Eastern Time (US & Canada) []

Patrick Kreider

Solution Sales
ServiceNow

Host

Ben Invers

Chief Product Officer
Tenon

Ben Person

CEO
Tenon