ServiceNow AI Summit Tel Aviv

See how one platform unifies all your AI, data, and workflows across every corner of your business.

Everyone’s talking about AI, yet most are still struggling to make it work. Because knowing about AI isn’t the same as knowing how to put it to work for you.

ServiceNow AI Summit is where that changes. Whether you’re just getting started or further along on your AI journey, you’ll learn how to apply AI to real problems and walk away with strategies you can use the very next day at work.

Join us to see how ServiceNow acts as the AI control tower and learn how to put AI to work for you.

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Your ticket may include food, beverage, swag, transportation, and/or accommodation, which represents a fair market value of no more than 310 ILS. To your knowledge, no conflict of interest or ethics rules would prohibit your attendance and receipt of items of value provided at the event. You understand and acknowledge that ServiceNow is not extending this invitation (or inviting you to this event) to obtain favorable business treatment from you or your employer.

25 November

8:30 AM - 9:15 AM

Registration, Welcome Coffee & Partner Expo Area

9:15 AM - 9:20 AM

Welcome by ServiceNow

Nir Barlev, Country manager, ServiceNow

9:20 AM - 9:50 AM

Keynote - The AI Control Tower for Business Reinvention

Too many enterprises are drowning in siloed apps and copilots. AI pacesetters are changing that. ServiceNow is their AI control tower, a unified platform that helps organization sense, decide, act, and secure across IT, CRM, HR, and more — driving real outcomes in every corner of the business. Join us to learn more about how to put AI to work for people.

Antonio Rizzi, VP Solution Consulting, EMEA South ServiceNow

9:50 AM - 10:00 AM

Asset Management transformation at Amdocs

Sarit Tzioany Oren, MIS product leader, Amdocs
Lital Talmor Okabi, Senior Product leader MIS, Amdocs
Shelly Taub, Account Executive ServiceNow

10:00 AM - 10:10 AM

Fireside chat with NVIDIA

Elad Zurgil, Help Platform Development Lead, NVIDIA

10:10 AM - 10:30 AM

Autonomous CRM: Smarter Service, Faster Sales

Gone are the days of service agents toggling between five systems, reps building quotes in spreadsheets, and customers stuck in endless loops with no resolution in sight. With ServiceNow Autonomous CRM, cases resolve end-to-end without the runaround, quotes get out the door fast, and customers actually get answers — not just redirects. Join this session to see our latest product innovation in action.

Nastia Sokolo, Sr Solution Consultant, ServiceNow

10:30 AM - 10:50 AM

Autonomous IT: Focus People on What Matters

IT teams spend too much time on reactive work—troubleshooting, patching, managing capacity—while innovation and strategic initiatives wait. This session shows how autonomous IT uses AI agents to handle routine operations, freeing your team to focus on what matters. You'll see customer results and hear about our latest innovations. You'll also learn how ServiceNow puts AI agents to work across all IT workflows to improve operational efficiency and get you closer to outcomes such as Zero-touch Support, Zero service outages, Zero asset issues, Zero severe breaches, and Zero misaligned investments.

Menashe Aka, Sr Solution Consultant, ServiceNow

10:50 AM - 11:20 AM

Coffee Break - Networking & Partner Expo Area

11:20 AM - 11:40 AM

Data & Analytics: Agent-ready data for the Autonomous Workforce

Most AI projects stall not because the models aren't good enough, but because the data underneath isn't connected, trusted, or contextual. ServiceNow Data & Analytics solves that across the full stack: connecting any data source, governing and securing it continuously, grounding AI agents in your unique business context, and delivering insight directly in the flow of work. Understand what's new, what's next, and how it all powers the autonomous workforce.

Inbar Gerzee, Solution Consultant, ServiceNow

11:40 AM - 12:10 PM

CIOs Panel

Yariv Nir, VP of Digital and Information Technology - CIO, Tel Aviv Medical Center
Nadav Drori - CIO HP Industrial Print
Miki Lumnitz, CIO & ITC General manager, IAI
Vered Hochman, Head of Infrastructure and Cyber, Sigma

12:10 PM - 1:10 PM