The event bringing AI breakthroughs to life
AI is only as powerful as the platform it’s built on. Join us at the ServiceNow Summit São Paulo and experience powerful, purpose-built AI solutions in action—helping you realize business value fast by bringing intelligence to every corner of the business.
From keynotes highlighting our latest GenAI innovations to customer stories and insightful breakout sessions, the event connects experts, partners, and fellow practitioners during one incredible day of learning.
Keynote Session
Listen to our trailblazing leaders as they unveil their bold visions for the future of ServiceNow and the transformative influence of AI on the industry. Gain the strategic insights you need to shape your organization's journey.
Peer Networking
Engage in dynamic discussions with fellow enthusiasts and visionary minds. This is your perfect chance to swap stories, tackle challenges, and absorb the collective intelligence of the ServiceNow community.
Breakout Sessions
Dive into the latest at ServiceNow with content-rich sessions led by top industry experts and strategic partners. Uncover best practices, and hear real-world success stories that will empower you to elevate your game.
Looking to get hands-on with ServiceNow? Sign up for ServiceNow Learning Labs!
Join our experts the day prior to the Summit on Wednesday, August 20, 2025. This one-day workshop is designed to bring together customers like you for collaborative, hands-on sessions to learn tips and tricks, best practices, and powerful strategies to get the most out of your ServiceNow investment. Get exclusive insights and network directly with your peers.
*To register, please contact your Account Team or reach out to SNSummits25@servicenow.com to get in contact with your Account Team.
Spots are limited. Secure your place now!
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Agenda
Click into each header for session details
Learning Labs
August 21 | Summit
To participate in a learning lab, please contact the Account Team responsible for your company. Spots are limited. Secure your place now!
8:00 AM - 9:00 AM: Arrivals, Breakfast & Registration
9:00 AM - 4:00 PM: Learning Labs
Learning Lab: Unlock Value with CMDB Data Foundations | *SOLD OUT
This workshop equips attendees with strategies and technical expertise to build a robust CMDB aligned with the Common Service Data Model (CSDM). The ServiceNow AI Platform and data foundations, built on CMDB and ITOM, enable organizations to ingest, govern, and provide visibility into their data. This workshop addresses the challenges of establishing governance with limited expertise, offering best practices to enhance IT visibility, reduce risks, and boost efficiency. Attendees will learn to position the CMDB as a cornerstone of digital transformation, enabling outcomes such as faster incident resolution, improved change management, and many more.
9:00 AM – 9:15 AM:
Kickoff & Welcome
9:15 AM – 10:45 AM:
Data Foundation Seminar
10:45 AM – 11:00 AM:
Break
11:00 AM – 12:00 PM:
Data Foundation Outcomes
12:00 PM – 1:00 PM:
Lunch
1:00 PM – 2:00 PM:
Demo & Lab 1 (Data Foundation Use Case Experience)
2:00 PM – 2:30 PM:
Partner Showcase
2:30 PM – 2:45 PM:
2:45 PM – 3:15 PM:
Data Ingestion
3:15 PM – 3:45 PM:
Data Governence
3:45 PM - 4:00 PM:
Q&A, Call to Action, Optional Take Home Labs 2&3
Learning Lab: Drive Business Transformation with ServiceNow SPM | *SOLD OUT
Join us for a full-day, hands-on workshop where you’ll discover how ServiceNow® Strategic Portfolio Management (SPM) empowers organizations to drive business transformation with agility. Through immersive lab exercises and guided demos, you’ll learn how to align strategic investments with business goals, optimize resources, and deliver measurable outcomes. Whether you're new to SPM or looking to deepen your expertise, this session offers practical experience, expert guidance, and direct access to ServiceNow gurus and product experts ready to answer your toughest questions.
Intros & Agenda Overview
SPM Overview & End-to-end Demo
SPM Hands-on Labs - Part I
1:00 PM – 2:00 PM:
SPM Hands-on Labs - Part II
2:00 PM – 3:00 PM:
EA Overview & End-to-end Demo
3:00 PM – 3:15 PM:
3:15 PM – 4:00 PM:
EA Hands-on Lab
4:00 PM - 4:45 PM
SPM & EA Roadmap
4:45 PM - 5:00 PM:
Wrap-Up
Learning Lab: Boost Productivity with Employee Service Delivery and Agentic AI | *SOLD OUT
This hands-on workshop will show how organizations can reduce costs and boost operational efficiency by delivering seamless employee and agent experiences through purpose-built workflows.
You’ll explore how employees access a unified portal for enterprise-wide service delivery, how agents resolve inquiries faster using intelligent workspaces, and how Agentic AI enhances service delivery—driving efficiency, accelerating productivity, and reducing risk. Whether you're just getting started or you're a seasoned power user, this session offers valuable insights and practical experience to elevate your impact.
Welcome and Introductions
9:15 AM – 10:00 AM:
Opening Keynote and Now on Now Demonstration
10:00 AM – 10:30 AM:
Lab Introduction, Demonstration, and Provision Instances
10:30 AM – 10:45 AM:
10:45 AM – 12:00 PM:
Hands-On Lab Experience (Part I - HRSD Use Cases)
1:00 PM – 1:45 PM:
Hands-On Lab Experience (Part II - Journey Management Use Cases)
1:45 PM – 2:15 PM:
Hands-On Lab Experience (Part III - Automation and AI Use Cases)
2:15 PM – 2:30 PM:
2:30 PM – 3:00 PM:
Hands-On Lab Experience (Part IV - Experience Use Cases)
3:00 PM – 3:30 PM:
Partner Showcase - Best Practices and Approach
3:30 PM – 4:00 PM:
Ask the Experts – Closing and Next Steps
Learning Lab: Build It with AI: From Agent to App with Creator Workflows | *SOLD OUT
Ready to go from idea to impact—fast? In this hands-on workshop, attendees can look forward to building a complete, intelligent app using ServiceNow’s Creator Workflows. In the first half, you’ll be guided step-by-step as you build a simple application with Creator tools, configure an AI Agent using natural language, orchestrate a workflow with Text-to-Flow, and connect the pieces into a functional, interactive solution. Then, you’ll put your learning to the test—collaborating in small teams to design and build your own AI Agent and app to solve a real-world challenge. Whether you're a no-code builder or a seasoned developer, you’ll walk away with practical skills, hands-on experience, and a working solution you built yourself.
9:00 AM – 9:30 AM:
Introductions & AI Innovation Keynote
9:30 AM – 10:00 AM:
Roadmap / AI Demo
10:00 AM – 12:00 PM:
Hands-on instructor-led Enablement | Build an AI Agent and a Low Code App
1:00 PM – 1:30 PM:
Cont. Hands-on instructor-led Enablement
1:30 PM – 2:15 PM:
Facilitated Use Case Ideation Session
2:15 PM – 3:30 PM:
Hands-on Team Build with App Engine
3:30 PM – 3:40 PM:
3:40 PM – 4:00 PM:
Team Presentations
Put AI to Work(shop) with AI Agents
Join us for an immersive, hands-on workshop where you'll discover how to elevate engagement and drive productivity using ServiceNow® AI Agents. Learn how to build your own intelligent agents, explore real-world use cases, and gain insights into our strategic vision and roadmap for AI on the Now Platform®. Whether you're just getting started or looking to deepen your expertise, this session will equip you with the tools and knowledge to lead with AI.
9:00 AM - 9:30 AM:
Welcome & Introduction
ServiceNow Agentic Platform | AI Agents + Data + Workflows
10:00 AM – 10:30 PM:
ServiceNow AI Agents Introduction/Demo | OOTB use cases, Skills Kit, AI Agent Studio, Orchestrator
10:30 AM - 10:45 AM:
10:45 AM -12:00 PM:
Lab Experience Part 1 | Build Your Own AI Agents Labs
12:00 PM - 1:00 PM:
1:00 PM - 2:45 PM:
Lab Experience Part 2 | Now Assist
2:45 PM - 3:00 PM:
3:00 PM - 3:30 PM:
3:30 PM - 4:00 PM:
Roadmap
4:00 PM:
Wrap-Up, Q&A
12:00 PM - 1:00 PM: Lunch
8:00 AM - 8:40 AM: Arrivals, Breakfast & Registration
8:40 AM - 10:30 AM: Opening Keynote
8:40 AM:
Opening
9:20 AM:
Keynote
10:00 AM:
CXO Panel
11:00 AM - 11:30 AM: Sponsor Session
More information coming soon.
11:30 AM - 12:00 PM: Breakout Sessions
Customer Case
Solution Spotlight: CRM
With the explosion of AI, there is a generational shift in the way companies are selling to and serving their customers. Over 80% of leaders say they plan to adopt AI in customer-facing efforts, but most don't know where to start. Join this session to learn more about ServiceNow's CRM solution is driving faster resolution time, lower case volumes, reduced costs and greater customer loyalty. You'll see the latest innovations from Customer Service Management, Field Service Management and Sales & Order Management and learn how to put AI to work for your customers.
Customer Case
12:00 PM - 12:30 PM: Breakout Sessions
ServiceNow AI Agents Roadmap: Ready today, Built for Tomorrow
ServiceNow AI Agents are already driving exponential productivity for organizations in every industry, but much more is yet to come. Join us for an exclusive look at our product roadmap, where we’ll unveil the AI agents of tomorrow and hear from AI pacesetters about how they’re planning to incorporate agentic AI into their workflows. We’ll also showcase our latest AI ecosystem partnerships and innovations around AI management and governance that will transform outcomes in every corner of your business.
12:30 PM - 2:00 PM: Lunch
2:00 PM - 2:40 PM: Keynote
2:40 PM - 3:20 PM: Afternoon Breakout Sessions
Solution Spotlight: Data & Analytics
The AI revolution presents a critical challenge–AI is only as effective as the data it can access and act on. Join us to discover how ServiceNow’s Workflow Data Fabric is changing the game for enterprise AI by connecting to any enterprise data, surfacing and automating process bottlenecks, reducing costs up to 70% with single-platform integration and automation. You'll hear from our customers about how they are developing and deploying AI agents that can autonomously resolve service issues, handle customer requests, and optimize operations.
3:45 PM - 4:15 PM: Afternoon Breakout Sessions
AI-driven ITSM & ITOM Roadmap: Autonomous Service Operations
CIOs are under pressure to raise service availability, lighten staff workload, and squeeze faster ROI from every tech dollar. This roadmap session shows how the latest ITSM and ITOM advances—now infused with agentic AI and low-friction automation—turn those demands into actions. Whether you own the service desk, run operations, or steer the entire IT agenda, you’ll leave with a clear roadmap for adopting new capabilities and creating an impact right away.
4:15 PM - 4:45 PM: Afternoon Breakout Sessions
4:45 PM: Closing
Sponsors
Diamond
Gold
Silver
Av. das Nações Unidas, 12551, São Paulo, , Brazil