You don't need another AI demo. You need AI that actually works inside your business.
ServiceNow AI Summit is where that happens.
See how the AI control tower brings your agents, models, governance and workflows into one place so you can stop managing chaos and start managing outcomes. You'll see what AI can do when it's built into the platform where works actually happens — with security, visibility, and control to back it up. Whether you're just getting started or well into your journey, you'll leave with strategies you can use the very next day.
From IT to security to customer service, this is where AI works for you.
Come ready to learn. Leave ready to act.
ServiceNow AI Summit São Paulo.
Looking to get hands-on with ServiceNow? Sign up for ServiceNow Learning Labs!
Join our experts for a hands-on workshop on Wednesday, August 5, 2026. This full-day event brings together customers like you for a collaborative session where you'll work directly in the platform to learn tips and tricks, best practices, and powerful strategies that maximize your ServiceNow investment. Experience firsthand how ServiceNow acts as the AI control tower for business reinvention, with a unified platform that delivers powerful outcomes across every corner of the enterprise.
Please note that all Learning Lab registrations will initially be placed on a waitlist for review; if your registration is approved, you will receive a confirmation email with your Learning Lab details.
*Please note that Learning Lab registration is now closed, as all sessions are currently at capacity and sold out.
ServiceNow AI Summits and Learning Labs are free to attend events.
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Join our leaders as they reveal their groundbreaking plans for ServiceNow and the game-changing impact of AI. Get the insights you need to shape your organization's AI journey.
Experience AI in action. Build, test, and apply in practice at the AI Fast Lab, a hands-on experience in the AI Summit São Paulo expo area. First come, first served. Secure your spot!
Elevate your AI game with best practices and inspiring success stories—straight from top industry experts and partners.
Customer-centered presentations hosted by ServiceNow featuring real customer stories and outcomes. Hear how organizations use ServiceNow to drive transformation and business impact through real-world experiences.
August 5Learning Lab
August 6AI Summit
*Learning Lab registration is now closed, as all sessions are currently at capacity and sold out.
Check-in and enjoy breakfast while connecting with peers before we dive into the day's sessions.
Learn how the ServiceNow AI Platform can accelerate your journey to Autonomous IT by building a complete, accurate picture of every asset across your enterprise. In this Asset Management workshop, you'll explore how AI-driven discovery, normalization, and lifecycle management improve visibility across Software, Hardware, and Enterprise Assets — reducing financial risk, eliminating waste, and driving operational efficiency at scale.
You'll also gain practical strategies to align your asset data and leverage AI-powered insights to optimize spend, ensure compliance, and support strategic decision-making. Take away actionable techniques and technical expertise that drive real business outcomes.
This workshop introduces Unified Security Exposure Management (USEM)—ServiceNow’s AI-enhanced, next-generation solution for managing vulnerabilities, misconfigurations, posture findings, and cloud/container exposures in a single, unified system. Participants will explore how USEM transforms traditional Vulnerability Response by consolidating configuration, reporting, and remediation workflows across all exposure types, while also leveraging Generative AI insights to accelerate prioritization and decision-making.
Through hands-on activities, attendees will experience the new Security Exposure Management Workspace, gaining visibility across their full exposure landscape, learning to prioritize exploitable risks, streamlining remediation tasks, and operationalizing standardized configurations. This lab showcases how USEM’s AI-powered insights and unified operating model help organizations reduce risk faster and deliver a more consistent, scalable security program.
Gain hands-on experience with ServiceNow® Agents on the platform with this workshop. Learn to enhance engagement and boost productivity with ServiceNow® AI Agents. Explore building your own AI Agents and learn about our vision and roadmap for ServiceNow AI Agents and workflow data fabric to deliver services autonomously.
Kickstart your Agentic AI journey in CSM with the foundational knowledge and best practices to confidently build your first AI Agent for Customer Service Management or even your Industry product! Follow along an interactive journey from using generative AI to enhance customer self-service to using agentic AI to boost live agent productivity — ending with how admins efficiently configure and optimize AI Agents to deliver personalized, scalable and customer-centric solutions powered by AI.
What if your IT operations could run themselves? ZERO outages. ZERO asset blind spots. ZERO touch IT. ZERO misaligned investments. This is Autonomous IT enabled by the ServiceNow AI Platform. In this hands-on workshop you will automate workflows across IT operations, asset, portfolio management, and service delivery. This workshop is designed for technology leaders and professionals interested in pursuing an Autonomous IT Strategy. All attendees will leave with a "ZERO" strategy to guide their organization towards Autonomous IT. Seeing is believing. Come see what's possible.
Join us as we kick off the ServiceNow AI Summit São Paulo. We'll open the day with a warm welcome and a brief overview of what’s ahead before transitioning into the keynote. Get ready for a day of insights, innovation, and conversations focused on the future of AI and digital transformation.
Many companies are overwhelmed by disconnected apps and fragmented copilots. AI leaders are transforming that reality. ServiceNow is the AI control tower of these organizations: a unified platform that enables them to perceive, decide, act and protect across IT, CRM, HR and more, driving concrete results across every area of the business. Join us to learn how to put AI to work for people.
More information coming soon.
The Integrated Portfolio Management System, developed on the ServiceNow platform, is a strategic initiative by Banco da Amazônia to transform banking relationships at the heart of the Amazon region, strengthening the role of Relationship Managers and expanding their capacity to connect with clients. More than a technology solution, the system establishes a new operating model that overcomes geographical barriers, integrating data, planning, and artificial intelligence to enable closer, more consultative, and more efficient relationships. Through AI agents, the solution enhances information analysis, insight generation, and decision-making, allowing managers to identify opportunities with greater agility, anticipate client needs, and deliver an increasingly personalized, strategic, and results-oriented service.
Take a short break to recharge and connect with fellow attendees between sessions.
IT teams spend too much time on reactive work—troubleshooting, patching, managing capacity—while innovation and strategic initiatives wait. This session shows how autonomous IT uses AI agents to handle routine operations, freeing your team to focus on what matters. You'll see customer results and hear about our latest innovations. You'll also learn how ServiceNow puts AI agents to work across all IT workflows to improve operational efficiency and get you closer to outcomes such as Zero T1 incidents, Zero outages, Zero asset issues, Zero severe breaches, and Zero strategy drift.
Non-human identities now outnumber your people 45 to one — and most aren't inventoried, governed, or even visible. That's the real attack surface of the Agentic Era, and your current stack wasn't built for it. The gap between finding a threat and actually fixing it? That's where breaches live. ServiceNow brings identity intelligence, cyber-physical asset visibility, and cross-enterprise workflows into one platform — so you see every agent, every identity, every asset, and close exposure instead of just flagging it. This is security that acts, not just alerts.
Gone are the days of service agents toggling between five systems, reps building quotes in spreadsheets, and customers stuck in endless loops with no resolution in sight. With ServiceNow Autonomous CRM, cases resolve end-to-end without the runaround, quotes get out the door fast, and customers actually get answers — not just redirects. Join this session to see our latest product innovation in action
Discover how Itaú Bank, one of the largest financial institutions in Latin America, is transforming its operations through artificial intelligence integrated with the ServiceNow platform. In this exclusive session, you'll explore real-world use cases that have enhanced everything from customer service to the management of critical business processes, delivering significant improvements in operational efficiency, cost reduction, and user experience.
Learn about the unique challenges of implementing AI at scale within a leading financial institution and the AI strategies that accelerated Itaú's digital transformation—insights you can apply immediately within your own organization.
If you're looking to understand how generative AI can truly impact complex, enterprise-scale businesses, don't miss this opportunity to learn from an industry leader.
Take a break to refuel and connect with fellow attendees over lunch then explore our expo hall to see hands-on ServiceNow demos.
From administrative fragmentation to institutional intelligence, with ServiceNow as the central transformation platform.
The Court of Justice of the State of Paraná is driving a transformation that goes beyond the digitalization of isolated processes. Through TJPR NOW, the Court is building a unified administrative platform, based on ServiceNow, to integrate services, processes, data, and performance indicators into a single layer of automation, governance, and traceability.
In this session, you will learn how TJPR is turning this vision into execution through a portfolio that includes asset and software management, cybersecurity, strategic portfolio management, field services, revolving funds, travel expenses and bookings, services for judges, ombudsman offices, and contract management. The program already includes 15 formalized projects and approximately 28,900 implementation hours.
The presentation will also demonstrate how the ServiceNow First strategy establishes a new approach for the Court’s administrative evolution: before creating new systems, each demand is evaluated from the perspective of platform reuse, workflow standardization, data sharing, and corporate governance. The goal is to enable new services without increasing technological fragmentation.
More than a technology implementation, TJPR NOW creates the foundation for data-driven management, real-time decision-making, and the responsible use of artificial intelligence. With structured processes and reliable information, capabilities such as Now Assist and generative AI move beyond isolated initiatives and become the natural evolution of a platform already prepared for institutional intelligence.
A session designed for public sector leaders, managers, and technology professionals who want to understand how to build a sustainable, scalable, and results-oriented digital transformation — placing the platform as the foundation, governance as the guiding principle, and artificial intelligence as the next step.
Join us as we wrap up an inspiring day of insights, innovation, and connection at the ServiceNow AI Summit São Paulo. Reflect on key takeaways, celebrate the conversations that shaped the day, and look ahead to the future of AI-powered transformation.
Then stay for a happy hour to continue the conversations, connect with peers and end the day.
Who should attend this event?
This event is designed for ServiceNow customers looking to maximize their AI investment, learn best practices, and connect with peers. Whether you're just getting started with AI or looking to scale your initiatives, you'll find valuable insights and practical strategies.
Is there a cost to attend?
This event is complimentary for registered attendees (a $125 value). If you need an invoice for your records, please email us at SNSummits26@servicenow.com
Will food be provided?
Yes! Breakfast and lunch will be provided, along with a networking reception to conclude the day.
What should I bring to the event?
Please bring a laptop to fully participate in the interactive labs and hands-on sessions. Bring only what you can carry, as no bag check is available.
Will sessions be recorded?
Sessions will not be recorded; however, slide decks for all presentations will be made available to attendees after the AI Summit concludes.
Is there parking available at the venue?
We do our best to provide parking options at every venue and will communicate specific details in the pre-event email. However, we strongly recommend utilizing public transportation or rideshare services.
Can I bring colleagues or guests?
All attendees must register online and receive a confirmation email to participate. If your colleagues are interested, please encourage them to register in advance as space is limited.
What if I need to cancel my registration?
We understand plans change. If you need to cancel, please email us at SNSummits26@servicenow.com. Canceling your registration helps us manage capacity and potentially open spots for others on the waitlist.
Can't find what you're looking for? Contact us at SNSummits26@servicenow.com
Av. Dr. Mário Vilas Boas Rodrigues, 387, Santo Amaro, São Paulo, SP, Brazil