CRM Powered by AI: From Value to Fulfillment

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CRM AI Value Event

Tuesday, November 11, 2025
11.00 am - 5.00 pm CET
ServiceNow Office, Levelingstraße 4, 81673 Munich

Sell, Serve, Fulfill with AI – Unlocking CRM Value with ServiceNow.

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Join us for an exclusive event where you’ll unlock the full potential of your Customer Service, Field Service, and Sales & Order Management processes using the power of AI — and explore how ServiceNow’s AI-driven workflows can transform the way you sell, serve, and fulfill by driving smarter operations, better customer experiences, and real business results.

What's in for you?

- Inspirational Talk: The Future of CRM: Intelligent, Connected, and Proactive - by Michael Wallner, Head of AI at ServiceNow.

- Customer Fireside Chat: Gain first-hand perspectives from ServiceNow customers as they share how they overcame challenges in change management or implementation, shape their CRM transformation vision, and apply best practices from real-world experiences.

- Choose from two Breakout Tracks:

Business Value – Explore strategic use cases, ROI, and success stories.
Hands-on with Agentic AI – Join this interactive session to explore different types of AI, discover how to build an agentic workflow, and see exactly when each approach delivers real impact.

- Connect, Explore, Enjoy: Network with like-minded peers or explore our CRM AI showcases - from E-Charging to Photobox - there’s something fun for everyone!

We’re excited to welcome you at our ServiceNow office the day before our World Forum! This is a 2-in-1 opportunity to make the most of your time in Munich.

Kindly complete your registration, and let us know if you’d like to join us for dinner afterward — we’d love to continue the conversation.

PLEASE NOTE this is a customer-focused event, and attendance is limited to end customers only. We appreciate your understanding.

Agenda:

10:30 AM: Arrival & Get Together

11:00 AM: Welcoming - Tom Grasser, CRM Sales Leader ServiceNow

11:10 AM: Put AI to work for CRM - Mark Ashton, AVP EMEA CRM Leader ServiceNow

11:30 AM: Partner Presentations with Tenon, CPQ and Genesys

1:00 PM: Lunch Break, Networking & Use Case Inspiration

2:00 PM: Driving Customer Excellence with ServiceNow: How GETEC and Mercedes-Benz Power CRM and AI Innovation – moderated by Mark Ashton

2:30 PM: Inspirational Talk AI in CRM incl Demo – Michael Wallner, Head of AI & Jakob Fröhner, Advisory Solution Consultant

3:00 PM: Coffee Break, Networking & Use Case Inspiration

3:30 PM: Breakout Sessions

Value Management – Approach to Continual Improvement with Eva Michel & Martin Thyssen from Inspire Value Team ServiceNow
Technical Innovation, Deep Dive into AI with Carsten Hust, Manager Solution Consulting

4:45 PM: Wrap Up - Tom Grasser

6:00 PM: Drinks / Networking @ Hofbräukeller Wiener Platz, Almstüberl

7:00 PM: Dinner @ Hofbräukeller Wiener Platz, Almstüberl

Contact: If you have any questions regarding the Event please contact us.

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You are not aware of any conflict of interest that would prohibit your attendance and receipt of items of value provided at the event. Your attendance and receipt of items of value is not prohibited by any laws or policies applicable to you. If necessary, your employer has approved your request to attend. You understand that ServiceNow is not extending this invitation (or inviting you to this event) to obtain favorable business treatment by you or your employer.

EVENT LOCATION

KV Business School Zurich AG

Sihlpostgasse 2, 8004 Zurich, Switzerland

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