HR transformation in the AI era: Practical lessons from our journey

27 Nov 2025 | 12:00pm CET

AI has the power to revolutionise HR but where do you start, and how can you ensure it delivers real measurable value?

In this interactive webinar, Fujitsu’s HR Director in Sweden, Caroline Öström, together with our ServiceNow HR Lead Ken Maerevoet, share practical insights and lessons from Fujitsu’s own HR transformation journey. Discover how AI can move beyond hype to create tangible impact for HR teams, employees, and the wider organisation.

Drawing on practical, real-world examples of AI adoption in HR processes including our own Swedish implementation using Fujitsu’s HR blueprint, we’ll address:

  • Actionable first steps for implementing AI in HR to deliver meaningful, user-focused outcomes
  • The strategic and operational foundations needed to successfully adopt AI at scale
  • How HR Service Delivery (HRSD) combined with AI can streamline daily operations, reduce repetitive tasks, and empower HR teams to focus on strategic initiatives
  • The gap between AI’s potential and today’s practical reality, and how to bridge it effectively.

Who Should Attend

Whether you're just beginning your HR digital transformation journey or actively developing your AI roadmap, this webinar will offer practical insights and lessons learned to help you lay the right foundations - ensuring AI adoption delivers real value for your HR team and the wider organisation.

What we’ll cover in 60 mins:

  • The AI Opportunity in HR – Understanding the pressures, potential, and tangible value AI can bring to HR teams and employees
  • Fujitsu’s HR Transformation Journey – Lessons from our ServiceNow implementation in Sweden and strategic foundations for AI adoption
  • Real-World AI use cases in HR – Practical use case examples and outcomes using Fujitsu’s HR blueprint to enhance HR operations
  • What’s Truly Possible with AI Today – What’s achievable today and how to set expectations for end users and the organisation
  • Interactive Q&A – Ask our HR and ServiceNow experts your questions and gain actionable insights

Meet Our Speakers

Caroline Öström
Caroline Öström
HR Director
Fujitsu
Caroline is our HR Director for Sweden, where she leads strategic people initiatives across the region. With deep expertise in organisational development and employee engagement, she brings a forward-thinking perspective to HR transformation.
Ken Maerevoet
Ken Maerevoet
Business Consultant
Fujitsu
Ken is our ServiceNow HR Lead for Belgium, where he combines his expertise in business consulting with a focus on digital HR transformation. He leads the delivery of impactful ServiceNow HR projects that drive measurable value for customers.
Annemarie Sint Jago
Annemarie Sint Jago
Head of Practice ServiceNow BeNeLux
Fujitsu
Annemarie Sint Jago is a Business Consulting leader with over 10 years of experience in ServiceNow, specialising in employee workflows across Europe. Passionate about improving workplace experiences, Annemarie works with executives and teams to create smarter ways of working and drive meaningful transformation