AI promises better customer experiences, smarter operations, faster growth. But it doesn’t just magically work on its own. Behind every breakthrough are people like you - turning ambition into action, and “what if” into “what is”.
Whether you’re just getting started or further along on your AI journey, you’ll learn how to apply AI to real problems and walk away with strategies you can use the very next day at work.
Join us to see how ServiceNow acts as the AI control tower and learn how to put AI to work for you.
Here's a snapshot of what you can expect on the day:
Join our leaders as they reveal their groundbreaking plans for ServiceNow and the game-changing impact of AI. Get the insights you need to shape your organisation's AI journey.
Discover how AI agents handle routine operations, resolve incidents faster, and improve operational efficiency. You'll see customer results and hear about our own latest innovations.
Transform customer experience with ServiceNow's unified CRM approach. Learn how to break down data silos, orchestrate workflows, and leverage AI to resolve requests faster. See how organisations are cutting quote time by 40% and resolving cases 7x faster.
Connect with peers in your sector. Explore industry-specific solutions, best practices, and real-world applications tailored to Financial Services, Public Sector, Healthcare, and more.
Learn from ServiceNow experts who work with our most successful customers. Gain actionable insights, proven practices, and and real examples to maximise your ServiceNow investment.
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Discover how AI agents handle routine operations, resolve incidents faster, and improve operational efficiency. (This session overlaps with Customer Experience)
Learn how to break down data silos, orchestrate workflows, and leverage AI to resolve requests faster. (This session overlaps with Autonomous IT)
Explore industry-specific solutions, best practices, and real-world applications tailored to Financial Services, Public Sector, Retail, Manufacturing and Utilities.
Learn from ServiceNow experts who work with our most successful customers.
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Autonomous IT
CRM
Customer Excellence
Industry
Solution Spotlight
Featuring: Rolls-Royce & Kingfisher Too many enterprises are drowning in siloed apps and copilots. AI pacesetters are changing that. ServiceNow is their AI control tower. Join us to learn more and uncover the blueprint for putting AI to work.
Autonomous IT uses AI agents to handle routine operations, freeing your team to focus on what matters. You'll see customer results and hear about our latest innovations to put AI agents to work across all IT workflows.
Most IT teams are stuck reacting to incidents. Autonomous Service Operations breaks that cycle. By unifying ITSM, ITOM, and employee experience with agentic AI, you correlate alerts into insights, automate resolution, and prevent outages.
See how organizations eliminate tool sprawl, reduce MTTR, and free IT teams to focus on strategic work instead of firefighting across systems that don't talk to each other.
An Operating Model for AI: Strategies and Systems for Centralised Oversight
To kickstart your autonomous IT journey, you need AI Orchestration. You're being asked to scale autonomy, but that requires getting data AI-ready, mapping what already exists, and ensuring AI operates within business guardrails. AI Orchestration gives you the tools to strategise, fuel, manage, secure, and govern both AI and data—protecting information while maintaining speed. Move from scattered pilots to an operating model that scales.
Select your roundtable topic of choice:
Danilo McGarry is an authority on artificial intelligence and digital transformation, and an influential voice on
intelligent automation. He has worked with some of the world’s biggest companies across a range of sectors on AI
projects and processes, including during his time as Head of AI at Citigroup, and Head of AI at UnitedHealth Group.
ServiceNow Autonomous CRM uniquely unifies data, deploys autonomous AI agents and orchestrates workflows to deliver customer outcomes like cutting quote time by 40% and reducing costs by resolving cases up to 7x faster.
ServiceNow’s Customer Service Management (CSM) uses AI agents to triage cases, execute playbooks, and automate approvals in one unified workspace - freeing reps to tackle high-impact issues that need a human touch rather than constantly switching systems and retyping responses.
ServiceNow Sales & Order Management removes friction from your sales processes and puts you back in control of your revenue engine with AI-powered workflows from lead to quote to order. See how customers are cutting cycle times, boosting seller productivity, and accelerating revenue growth with ServiceNow Sales & Order Management.
From AI Sprawl to Control: Govern ANY AI in One Platform
AI sprawl is outpacing governance. Teams deploy agents and models across clouds, SaaS platforms, 3rd party, and internal systems—but most lack centralized visibility or control. Manual processes can't scale. ServiceNow AI Control Tower discovers your entire AI footprint, automates risk management through embedded workflows, identifies exposure, and proves value from day one. Organisations centralise AI strategy, eliminate manual compliance work, and show ROI —all without slowing innovation.
Ricoh's transformation journey to customer-centric digital services.
Select your roundtable of choice:
Transform Customer Care with AI
Pricing & Revenue Management best practices
Excellence in Field Service
AI best practices for MSP's
TSM - CRM for Telcos
Front & back-office integration made easy
Agentic AI and beyond
Getting your data ready for AI and workflows
Join us for an interactive session on transforming AI from concept to measurable business value. This session is for both customers and new to ServiceNow. Rapid Deployment to ROI – Discover strategies for moving from pilot to production quickly while achieving positive returns in your first quarter through reduced costs and improved efficiency
Connect Consumption to Business Value – Learn how to translate AI adoption metrics into tangible outcomes: cost savings, revenue growth, and operational improvements that executives understand
Build the AI Flywheel – Understand how initial success creates momentum, expanding from out-of-the-box capabilities to custom agents and new use cases across IT, HR, Security, and Finance
Three Keys to Success – Start with business goals (not tech roadmaps), set clear product expectations, and build internal AI capability through experiential learning
Avoid Common Pitfalls – Explore what works versus what doesn't: capability building approaches, balancing innovation speed with governance, and navigating multi-platform AI environments
How Arqiva drives engagement, adoption and business outcomes with Impact.
Discover how retailers use ServiceNow to unify store operations, customer service, and field teams on one AI platform. Store associates get instant answers and escalate issues to HQ in seconds. Service agents see the full customer context without toggling between systems. Field teams coordinate directly with stores to resolve issues fast. AI agents handle routine requests and crush the busywork, freeing your teams to focus on high-impact service. The result? Every store runs like your best store and your customers keep coming back.
Financial institutions are trapped in a Patchwork Enterprise - thousands of disconnected systems create a friction tax where fragmented data prevents AI from orchestrating action. This is why 95% of AI investments fail to deliver ROI. This session explores how ServiceNow unifies workflows across risk, operations, and customer experience so AI agents are built into work, not bolted on. Learn how firms connect data without moving it, govern every agent with audit-ready controls, and prove ROI through autonomous workflows that complete work.
This session explores how AI and human intelligence work together to build government that adapts in days, not years. See how leading agencies orchestrate workflows across departments, maintain compliance with AI governance, and deploy a single configurable platform that responds to shifting community needs, keeping human oversight at the center of every decision.
As manufacturers grow globally and move toward service-led revenue models, CRM alone can’t keep up with the complexity of sales, service, and customer expectations. Sales teams, service organisations, and partners must manage order fulfillment, service cases, warranties, quality issues, and customer commitments across disconnected systems, while leaders lack visibility into customer impact and revenue risk. Join us to see how AI is becoming the control tower for manufacturing sales and service—connecting data, prioritising work by business impact, and orchestrating end-to-end workflows across service, quality, and sales. You’ll learn how manufacturers use AI agents and unified workflows to improve uptime, accelerate service resolution, and protect revenue without adding tools or manual effort.
Featuring National Grid
How can you eliminate blind spots and reduce exposure against AI-enabled adversaries? See how our latest innovations can drive zero control failures, zero exploitable.
Platinum
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