ServiceNow Sports Summit 2026

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ServiceNow Sports Summit 2026

Future of Sports Operations

Real Challenges. Real Solutions.

Thursday, October 22, 2026 | 10:00 AM-6:30 PM
DFB Campus Frankfurt am Main

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What to Expect

Get ready for an immersive experience filled with innovation, learning, and collaboration

Innovation Showcase

Experience the latest ServiceNow platform innovations, AI capabilities, and see live demonstrations of cutting-edge solutions.

Expert Insights

Learn from industry leaders, certified experts, and successful customers sharing their transformation stories and best practices.

Hands-On Learning

Participate in interactive workshops, breakout sessions, and hands-on labs designed to enhance your technical skills.

Networking Opportunities

Connect with peers, partners, and ServiceNow professionals during dedicated networking sessions and casual meetups.

Ready to join us? Register now to secure your spot

Event Details

Future of Sports Operations

Real Challenges. Real Solutions.

Competitive pressure is mounting. Fan expectations are evolving. Operational complexity is accelerating. Yet the need to deliver seamless experiences and safe, efficient venues has never been more critical.

The question is no longer whether to modernize sports operations, but how to do so intelligently: breaking down silos between fan experience and facilities, automating the manual coordination that slows response, and building real-time visibility that enables action—not just reporting.

Technology and AI are accelerating this shift. But so is the need for a practical, integrated approach that works across your entire operation—from the ticket to the turnstile to the broadcast booth.

Join us at the ServiceNow Sports Summit 2026 to get an outside-in perspective, exchange experiences with peers facing identical challenges, and discuss how industry leaders are responding to the challenges driving the future of sports.

Four challenges we'll explore together:

What structural shifts are defining modern venue operations today, and how should organizations respond?
Stadium and fan systems that once operated independently must now work as one integrated ecosystem.
How can critical functions—fan experience, stadium operations, broadcast management, and infrastructure—be managed on a unified platform?
What does that look like in practice, and what changes first?
Where is real-time data and AI already delivering results in sports operations, and what are peers actually seeing?
Not theory. Real outcomes from real venues.
What can peer organizations learn from each other, and what actually works beyond the pitch?
Candid conversations with leaders who've already made the shift.

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Why Attend?

Join us for a day of innovation, learning, and networking with the ServiceNow community

Expert Speakers

Learn from industry leaders and ServiceNow experts sharing real-world insights and best practices.

AI Innovation

Discover how AI-powered workflows can transform your business operations and drive efficiency.

Success Stories

Hear from organizations that have successfully implemented ServiceNow solutions at scale.

Networking

Connect with peers, partners, and ServiceNow professionals to expand your network.

Event Agenda

Thursday, October 22, 2026
Arrival, Registration & Coffee Welcome	10:00 AM - 10:30 AM
Executive Networking Breakfast & Panel	10:30 AM - 12:00 PM
Networking Lunch	12:00 PM - 1:00 PM
ServiceNow Sports Summit Opening	1:00 PM - 1:15 PM
Football Intelligence. How Data and AI Are Changing Modern Football	1:15 PM - 1:45 PM
Bundesliga Use Case in Practice: How the Bundesliga Is Building the Operating System of Modern Football	1:45 PM - 2:15 PM
Coffee Break	2:15 PM - 2:25 PM
Breakout Sessions	2:25 PM - 3:15 PM
Panel Discussion: The Real Needs of Sports Organizations	3:30 PM - 4:00 PM
Expert Talk: Sport's Connected Future — Where Does Sport Go From Here?	4:00 PM - 4:30 PM
Wrap-up & Closing Remarks	4:15 PM - 4:30 PM
Get-together / Networking / Flying Buffet	4:30 PM - 6:30 PM

Featured Speakers

Learn from industry leaders and ServiceNow experts

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Event Venue

DFB Campus

Schwarzwaldstraße 121, Frankfurt am Main, Germany

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