Name
Keynote - The AI Control Tower for Business Reinvention
Date & Time
Thursday, March 12, 2026, 9:20 AM - 9:50 AM
Antonio Rizzi
Description

Too many enterprises are drowning in siloed apps and copilots. AI pacesetters are changing that. ServiceNow is their AI control tower, a unified platform that senses, decides, acts, and governs across IT, CRM, HR, and more — driving real outcomes in every corner of the business. It's reinventing how work gets done and defining an entirely new category of software: Work AI. Join us to learn more and uncover the blueprint for putting AI to work.

Antonio Rizzi, VP Solution Consulting, EMEA South ServiceNow

Nir Barlev
ServiceNow
Country manager

Idan Yurfest
ServiceNow
CTO

Inbar Gerzee
ServiceNow
Solution consultant

Nastia Sokolov
ServiceNow
Sr. Solution Consultant

Elad Zurgil
NVIDIA
Help Platform Development Lead

Antonio Rizzi
ServiceNow
VP, Solution Consulting, EMEA South

Filippo Giannelli
ServiceNow
VP Italy & Israel, Country Leader Italy

Nadav Drori
HP Industrial Print
CIO

Sarit Tziony Oren
Amdocs
MIS Product Leader

Shelly Taub
ServiceNow
Account Executive

Lital Talmor Okabi
Amdocs
Senior Product leader MIS

Vered Hochman
Sigma
Head of infrastructure and Cyber

Yariv Nir
Tel Aviv Medical Center
VP of Digital and Information Technology - CIO

Alexander Lakhovsky
Teva Pharmaceuticals
Sr. Dir IT Operations

Miki Lumnitz
IAI
CIO & ITC General Manager

Asaf Aviram Hagity
Cognizant
Account Executive

Milena Mirkis
Netafim
SPM & IT Budget control

Raul Ron
Icon App
CEO

Guy Almog
Playtika
VP TechOPS & IT