You’re invited to an exclusive quarterly virtual series created for our executive customer community. Each event is hosted by ServiceNow leaders and highlights peer insights, timely innovations, and strategies on the ServiceNow AI Platform for business transformation. This invitation is intended solely for you—please do not forward or share the registration links internally.
Registration for each event is required. All submissions will be reviewed. If approved, you will receive a confirmation email with further event details.

AI Control Tower x Brian Westbrook NFL Fireside Chat
Date: Febuary 3rd, 2026
Time: 1:00 – 2:30 PM PT | 4:00 PM - 5:30 PM ET (Virtual)

Join ServiceNow and your technology peers for an exclusive Tech Talk designed for Technology and Systems Integrator leaders navigating AI at scale in 2026.
This session will spotlight AI Control Tower—ServiceNow's centralized command center to govern, manage, and optimize all enterprise AI. You'll hear how organizations are gaining visibility and centralized control across ServiceNow-native AI, third-party models, hyperscaler platforms, and agentic AI systems. Learn how technology leaders are automating AI workflows end-to-end, managing risk, and measuring AI's impact in real time—all while connecting AI initiatives to core business services using ServiceNow's unified platform, CMDB, and market-leading GRC capabilities.
Then, join us for a unique Super Bowl week experience. We'll transition into a fireside conversation with NFL legend and entrepreneur Brian Westbrook—taking place the week before the Super Bowl. Hear insights on leadership, performance under pressure, and how elite organizations adapt, evolve, and win during moments of transformation. Plus, get Brian's exclusive 2025 season analysis and Super Bowl predictions just days before the big game.
Gift: The first 50 people to register and attend will receive a gift from ServiceNow as a thank you for attending.
You will Hear:
How AI Control Tower provides a centralized command center to govern, manage, and optimize all enterprise AI—whether it's ServiceNow-native, third-party, hyperscaler-embedded, or agentic AI
Real-world approaches to automating AI workflows end-to-end, managing risk, and measuring AI's impact in real time across your organization
How organizations connect AI initiatives to core business services and technology using ServiceNow's unified platform, CMDB, and market-leading GRC capabilities
Leadership insights from NFL All-Pro Brian Westbrook on performance under pressure and scaling during transformation
Brian's 2025 season analysis and Super Bowl predictions the week before the big game
Practical strategies to align AI with business outcomes in 2026
Agenda (PT)
1:00 – 1:05 PM – Welcome & Opening Remarks
John Spencer, AVP, Tech Industry GTM
1:05 – 1:35 PM – Tech Talk: AI Control Tower
Lexi Mathews, Director, Inbound Product Management - AI Control Tower, ServiceNow
1:35 – 1:40 PM – Introduction to Brian Westbrook
1:40 – 2:25 PM – Fireside Chat: Leadership, Performance & the Future of AI
Brian Westbrook, Former NFL All-Pro & Entrepreneur
2:25 – 2:30 PM – Closing Remarks
Meet our ServiceNow Experts:
Meet Brian Westbrook

Brian Westbrook is a former NFL All-Pro running back, Super Bowl champion, and one of the most dynamic playmakers in professional football history. Beyond his achievements on the field, Brian has successfully transitioned into a respected entrepreneur, investor, and leadership voice—bringing the same discipline, adaptability, and strategic mindset that defined his athletic career into the world of business.
Over 11 seasons in the NFL, Brian built a reputation for performance under pressure, strategic decision-making, and relentless preparation—qualities that translate directly to today’s technology and business environments. His career required constant adaptation, trust in data and coaching insights, and the ability to make split-second decisions that impacted outcomes in real time—parallels that strongly resonate with modern enterprise leadership.
Today, Brian works closely with organizations and leaders to explore how high-performance principles, mindset, and accountability drive sustainable success. He frequently speaks on leadership, innovation, and navigating change—helping teams understand how to operate at peak performance in moments of complexity and uncertainty.
Please note: Upcoming event details are tentative and may be updated as planning progresses.
