Check-in and enjoy breakfast while connecting with peers before we dive into the day's sessions.

More information coming soon.

Manufacturers are facing serious headwinds: supply chain disruptions, operational complexity, rising customer expectations, and disconnected systems. AI agents are now critical to staying competitive. Learn how ServiceNow deploys AI across CRM, the digital factory, supply chain, and employee operations on one platform to improve visibility, speed, and coordination.  

Are you in control of your AI? More than two-thirds of banking and insurance leaders say no, and the governance gap is widening as fast as AI adoption. Join us to see how the AI Control Tower turns governance into operational resilience and competitive advantage: govern every AI agent, deliver frictionless customer experiences, and compound trust across the bank and with your customers. Because full control over AI doesn't slow you down. It's the reason you scale.

Broken handoffs, quotes that can't be fulfilled, and service installs that drag on forever. All three problems trace to the same root cause: disconnected systems, manual processes, and no single source of truth from lead to cash. It's time for telcos to put AI to work for revenue growth. See how automating lead-to-cash on one AI platform closes the gap between what you sell and what you deliver, so nothing falls through the cracks and every deal turns into revenue faster.

Retailers face a hard truth: half your customers walk away after just one bad shopping experience. With 80% of retail sales still in-store, running stores on fragmented systems costs you more than you think. Discover how ServiceNow connects store operations, customer service, and field service teams on one platform. Associates get answers fast. Agents see full customer context. AI handles the routine work. The result: every store runs like your best store and your customers keep coming back. 

Healthcare and life sciences orgs spent years and millions connecting systems. But when workflows break, data scatters, risk climbs, and outcomes suffer. Clinical ops stall. Production floors go dark. Plan members wait. Teams toggle screens and manually chase what should flow automatically. 
The ServiceNow AI Platform changes that. AI agents finish work, not just pass data. They pull context, make decisions, trigger next steps, and keep workflows moving without human intervention. Learn how AI agents can eliminate friction and give teams more time back for patient care and treatment innovation.

Too many enterprises are drowning in siloed apps and copilots. AI pacesetters are changing that.

ServiceNow is their AI control tower, a unified platform that helps organizations sense, decide, act, and govern across IT, CRM, HR, and more — driving real outcomes in every corner of the business. 

Join us to learn more about how to put AI to work for people.

Take a break to refuel and connect with fellow attendees over lunch then explore our expo hall to see hands-on ServiceNow demos.

Explore how authenticity fuels mentorship, sponsorship, and the creation of pathways for emerging leaders from underrepresented groups. You'll leave with actionable insights on how to lead with purpose, uplift others, and create a legacy that lights the way for the next generation of diverse leaders.

Hear from our sponsors as they share innovative solutions, industry insights, and real-world success stories that are helping organizations maximize the impact of the ServiceNow platform.

Gone are the days of service agents toggling between five systems, reps building quotes in spreadsheets, and customers stuck in endless loops with no resolution in sight. With ServiceNow Autonomous CRM, cases resolve end-to-end without the runaround, quotes get out the door fast, and customers actually get answers — not just redirects. Join this session to see our latest product innovation in action

IT teams spend too much time on reactive work—troubleshooting, patching, managing capacity—while innovation and strategic initiatives wait. This session shows how autonomous IT uses AI agents to handle routine operations, freeing your team to focus on what matters. You'll see customer results and hear about our latest innovations.  You'll also learn how ServiceNow puts AI agents to work across all IT workflows to improve operational efficiency and get you closer to outcomes such as Zero-touch Support, Zero service outages, Zero asset issues, Zero severe breaches, and Zero misaligned investments.

Non-human identities now outnumber your people 45 to one — and most aren't inventoried, governed, or even visible. That's the real attack surface of the Agentic Era, and your current stack wasn't built for it. The gap between finding a threat and actually fixing it? That's where breaches live. ServiceNow brings identity intelligence, cyber-physical asset visibility, and cross-enterprise workflows into one platform — so you see every agent, every identity, every asset, and close exposure instead of just flagging it. This is security that acts, not just alerts.

Most organizations are running on the wrong fuel — burning talented people on routine stuff while the high-impact work waits. Learn what it takes to flip that ratio and walk away knowing exactly how to put your best people on your biggest problems.

More information coming soon.

Your backlog keeps growing while business units build shadow IT to work around you. The problem isn't developer talent—it's that you're stuck choosing between speed and control. ServiceNow App Engine with Build Agent changes this: vibe code custom apps from natural language to production on one platform where they're built, tested, deployed, and run with governance enforced automatically. Build Agent turns ideas into working applications aligned to your data models and policies, so you ship faster without creating risk. 

Unplanned outages increase incidents while your team is drowning in alerts from disconnected tools. Service maps are stale. Discovery data conflicts. And when an outage hits, you're hunting for root cause across silos while users wait. ServiceNow IT Operations Management consolidates discovery, mapping, event intelligence, and AIOps into one system—so you see the full picture, not fragments. AI reduces noise by 98%, auto-assigns incidents in under a minute to service agents, and spots anomalies before services go down. Reduce unplanned outages and resolve issues faster.

Today’s AI falls short for employees. Copilots summarize but can’t execute while other tools break outside their own systems. Employees are left stitching work across applications, chasing approvals, and finishing what AI starts. ServiceNow EmployeeWorks changes that. It provides your entire workforce one AI front door to search and act across every system. Requests get resolved, approvals route, answers surface, and workflows execute according to your business policies and context. 

Customer service reps burn hours switching between systems, retyping responses, and chasing approvals instead of helping customers. Turnover skyrockets. Rehiring and training costs spiral. Sound familiar? Customer Service Management flips that. AI agents triage cases, execute playbooks, and automate approvals in one unified workspace - freeing reps to tackle high-impact issues that need a human touch. Cases close faster, productivity soars, and burnout drops while satisfaction climbs. Learn how to eliminate rep burnout and cut resolution time in your organization.

Most AI projects stall not because the models aren't good enough, but because the data underneath isn't connected, trusted, or contextual. ServiceNow Data & Analytics solves that across the full stack: connecting any data source, governing and securing it continuously, grounding AI agents in your unique business context, and delivering insight directly in the flow of work. Understand what's new, what's next, and how it all powers the autonomous workforce.

As agentic workflows move from POC to production,  visibility and understanding of real-world AI agent execution becomes critical to improving speed, efficiency, compliance, and preventing hallucinations, drift and scaling bad processes.
New in Zurich, Process Mining now analyzes agentic AI event audit logs so automation teams can visualize, understand, and act on improvement opportunities. Learn how to put this key new platform capability to work for your production agentic workflows.

HR teams are drowning in manual busywork—approvals, tickets, fragmented systems. ServiceNow's AI control tower for business reinvention changes that. Our AI Agents don't just search or summarize; they autonomously complete work end-to-end across HR, IT, and workplace. From agentic onboarding to instant case resolution to HRBP automation, every employee journey flows without gaps. HR shifts from firefighting to strategy. Managers reclaim time for coaching. Employees get 24/7 support with zero friction. Autonomous HR isn't a future state—it's operational today.

Does your team spend more time fighting broken sales processes than closing deals? Complex quoting drags on, forecasts are guesswork, approvals get lost between systems, and order handoffs require constant follow-up. ServiceNow Sales & Order Management eliminates these friction points and puts you back in control of your revenue engine with AI-powered workflows from lead to quote to order. See how customers are cutting cycle times, boosting seller productivity, and accelerating revenue growth.

Celebrate the day's insights and connections over drinks and appetizers as you unwind with peers, speakers, and industry professionals.